SOTUSELITTÄJÄ
SOCIAL MEDIA CAMPAIGN & INFORMATION DESIGN
Ellun Kanat, 05–08/2022
Winner of the Kultahuippu Award in Design category
in Vuoden Huiput 2023!
Research, don’t assume. Contrasting first assumptions, a jury of youth involved in the planning wished that the campaign would look like matter-of-fact communication of a reliable authority – without compromising on attractiveness. The core of the campaign concept was “Social Security Alias” featuring social media influencers such as Joona Hellman and Dokke Tas. The wholesome videos were accompanied with clarifying infographics.
The statistical data were used to create a narrative that carries a young person from one stage of life to another. The alienating obscurity of graphs was avoided by taking the implementation in the direction of graph joke memes.
A new approach to information design and narrativizing it with the help of motion was, according to the client, an insightful and revolutionary step towards more service-oriented ministry communication. It proved that it is also possible to package hard official data in a playful and spectacular way, if the context allows it.
TEAM
Reetta Nurmo: team lead
Kati Hartikainen: copywriter
Ville Kormilainen: influencer scout
Roope Karisto: cinematography
Anni Laser: graphic designer, information designer, motion designer
Campaign identity design assisted
by Veera Kesänen & Ellaveera Björk
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Ellun Kanat, 05–08/2022
Winner of the Kultahuippu Award in Design category
in Vuoden Huiput 2023!
Research, don’t assume. Contrasting first assumptions, a jury of youth involved in the planning wished that the campaign would look like matter-of-fact communication of a reliable authority – without compromising on attractiveness. The core of the campaign concept was “Social Security Alias” featuring social media influencers such as Joona Hellman and Dokke Tas. The wholesome videos were accompanied with clarifying infographics.
The statistical data were used to create a narrative that carries a young person from one stage of life to another. The alienating obscurity of graphs was avoided by taking the implementation in the direction of graph joke memes.
A new approach to information design and narrativizing it with the help of motion was, according to the client, an insightful and revolutionary step towards more service-oriented ministry communication. It proved that it is also possible to package hard official data in a playful and spectacular way, if the context allows it.
TEAM
Reetta Nurmo: team lead
Kati Hartikainen: copywriter
Ville Kormilainen: influencer scout
Roope Karisto: cinematography
Anni Laser: graphic designer, information designer, motion designer
Campaign identity design assisted
by Veera Kesänen & Ellaveera Björk
Above: case video compiled by Tea Sirén and me.
